Wednesday, November 30, 2011

CorFire Market Watch, 12-02-2011

Week Ending December 2, 2011

 

Mobile drives 14.3% of Black Friday traffic; 9.8% of sales

According to the IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. Perhaps even more impressive, sales from mobile devices reached 9.8% of digital retail transactions, tripling the 3.2% of last year.  The surge in mobile activity was part of an overall 24.3% spike in online spending for the day over last year…

View Article...

 

EU regulators work towards improving mobile payment services

European Union regulators are reportedly working towards improving the mobile payment services within Europe, as large corporates such as Google Inc, Apple Inc and Visa Inc have shown major interest in entering this business segment.  Sources say that the European Commission believes that the region lacks a concrete European framework that would enable customers to make financial transactions using their mobile phones..…

View Article...

 

Facebook, HTC work on smartphone

Facebook is reportedly teaming up with HTC to make a phone completely based on the service, as the social network makes a more dramatic leap into the smartphone market.  The Taiwanese phone maker’s new handset will likely be released sometime in the next 12 to 18 months, according to AllThingsD. The phone will run on a customized version of Android and include a software with an emphasis on tight Facebook integration, supporting HTML 5 so it can run the social network’s applications.…

View Article...

 

Walgreens launches scannable coupons

Walgreens will begin rolling out its new scannable mobile coupons which work at its over 7,700 stores nationwide. The coupons are being made available in the Walgreens mobile applications and to use them, you simply show your phone at checkout where it will be scanned by the cashier.  Consumers can find the coupons in a special section within the mobile application where they are also able to sign up for SMS-based alerts.
Coupons will only be offered one at a time every two to three days, and will range in value from $0.50 to $5.00. The discounts will be targeted towards a wide variety of products, including beauty items, gifts, consumables and everyday essentials, like diapers.…

View Article...

 

Mobile gift card spike forecasted this holiday season

Giftly, the gifting company that lets people give personalized, digital gift cards to millions of local establishments, today said that the growing popularity of browsing and purchasing using smartphones will drive a surging shift from plastic to smartphones, as the $100 billion gift card industry seeks to keep up with consumer preferences that are clearly trending to mobile.  While it should be noted that Giftly is a player in the gift card space, the company projects thatthis year US consumers will purchase more than $100 billion of gift cards. In fact, about 50% of Americans will buy and receive a gift card this year. Additionally, they project digital gift card sales to increase by 1000 percent between Black Friday and Christmas Day, demonstrating a clear and necessary need around last-minute gifting...

View Article...

 

Google engineer shares 2012 plans for Google Wallet

In 2012, Google will expand out its APIs to make it easier for third parties such as Groupon, merchants and banks to interact with the Google Wallet, says Google Wallet engineer Rob von Behren, noting that Google will not charge for the use of these APIs. "From Google's perspective, the wallet is an appliance for users," he says. "It should be able to hold whatever a user would want in it. It should work with all credit cards and coupons from third parties such as Groupon. The way that Google Wallet or any wallet will be successful is by being as open as possible and allowing as many different payments into the wallet."…

View Article...

 

Survey: iPhone owners most loyal to brand among mobile users

When it comes to brand loyalty in the smartphone market, Apple appears to be ahead of the pack. According to the results of a survey by research firm GfK, 84 percent of iPhone owners said they would choose another iPhone when they next replace their smartphone.  Among users of phones powered by Google’s Android operating system, 60 percent said they would stay with a phone using the same software.…

View Article...