Tuesday, December 06, 2011

CorFire Market Watch, 12-09-2011

Week Ending December 9, 2011

 

Starbucks mobile apps account for 26M transactions in 2011

Coffee company Starbucks is reporting massive growth with mobile payments at the register. Launched during January 2011, Starbucks Mobile Pay allows customers of the coffee chain to make purchases with an iPhone, Android phone or BlackBerry using a mobile application. The initial launch allows customers to make mobile payments at approximately 6,800 Starbucks locations as well as 1,000 Target locations. However, this number has climbed to 10,000 locations over the past eleven months by adding Safeway Starbucks stores and locations in Canada.…

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Mobile shopping boosts Cyber Monday sales

Purchases made from smartphones and tablets accounted for more than seven percent of sales, according to John Squire, chief strategy officer of IBM's Smarter Commerce. Mobile shopping led an overall bump in Cyber Monday buying, helping to drive up sales 20 percent over last year. The widespread use of smartphones and tablets, combined with expanding choices for mobile payments, are transforming the online buying experience, accelerating the pace and creating more ease and accessibility for consumers.…

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ABI Research: Smart posters and mobile marketing dominate NFC applications

Smart posters and mobile marketing are the greatest opportunity for service providers and manufacturers of NFC (near-field communication) tags, according to ABI Research’s “RFID and Smart Cards & Embedded Security” report. Those applications account for over half of the shipments to date and are expected to be the fastest growing use segment, accounting for 70 percent of shipments in 2016. …

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QSR mobile marketing focuses heavily on couponing

A year-long analysis of nearly 9,000 mobile marketing campaigns in the quick-service industry found that more chains are relying on mobile couponing to drive traffic. The study was done by Cellit, a provider of mobile customer relationship management (CRM) systems, and included 125 of its QSR clients in 2011. The data shows the most effective ways to acquire subscribers into a mobile text program, the most effective content and the optimal timing and frequency for campaigns.…

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Advanced Health & Care is first to launch electronic call monitoring on NFC-enabled Samsung mobile phones

Advanced Health & Care announced the launch of Electronic Call Monitoring (ECM) using near field communications (NFC) enabled Samsung mobile phones. ECM allows care providers to monitor their care workers’ visits to service users’ homes via mobile telephones, improving service delivery, cutting costs and providing both data security and lone worker safety.

Advanced is the first UK provider to deliver an ECM solution using NFC-enabled Samsung mobile phones. With ECM, care workers record each time they arrive and leave a service user’s home by simply touching their NFC-enabled mobile phones against an RFID tag fitted within the home. Advanced also delivers an optional lone worker safety pack which provides GPS tracking, an emergency alarm and safety zone checking....

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Real Madrid joins the Mobile Marketing Association

The Mobile Marketing Association (MMA) and top Spanish football league club Real Madrid today announced that the internationally renowned club has joined the association as a Regional Member.

As one of the most powerful footballing brands globally, Real Madrid has already launched successful mobile marketing strategies such as the MyMadrid mobile community, designed to target football fans and enable interactivity regardless of phone model, and the social game Real Madrid Fantasy Manager.…

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