Monday, November 14, 2011

CorFire Market Watch, 11-04-2011

Week ending November 4, 2011

 

Google, Coca-Cola team up on mobile payments

Coca-Cola, partnering with Google, is testing NFC payments on more than 200 vending machines.  To make a purchase, consumers tap their NFC-enabled handset against the machine’s payment terminal…

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iPhone remains top device for mobile ad impressions

New data shows the iPhone and iPad ranked first in various mobile advertising statistics for the third quarter of 2011, though Apple's iOS had a 28 percent total share of mobile ad impressions -- or half of the 56 percent seen by all Android devices.  Millennial Media compared ad impressions for existing connected devices including smartphones, feature phones, tablets and other mobile gadgets that have built-in Internet access, and compiled the resulting data into straightforward statistics.…

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inMobi study: Mobile advertising experiences strong growth in latest quarter

Mobile advertising is starting to take up a much larger portion of digital marketing campaigns, based on results from a recent InMobi report.  The company marked a 50 percent increase in mobile ads in North America in less than three months.  "Consumers have truly embraced mobile and we've seen a tremendous spike in mobile usage over the quarter," stated James Lamberti, the vice president of global research and marketing at InMobi. …

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Vodafone selects Velti to expand mobile loyalty program

Mobile marketing and advertising firm Velti today (27 October) announced that it has been chosen by Vodafone to launch the operators’ next generation of loyalty programs in the UK.  The new advertising campaign will target Vodafone’s six million pay-as-you-go customers through its Vodafone Freebee Rewardz program.…

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