CorFire Market Watch, 03-23-2012
Week ending March 23, 2012
Study: 30% of consumers would switch phones to get NFC
According to a recent study from the Auriemma Consulting Group (ACG), 30% of US mobile users would be willing to upgrade their phone for the sole purpose of gaining Near Field Communication (NFC) payment technology.
And in fact, nearly a quarter (23%) said they'd be willing to switch carriers for the added functionality. That's a significant number considering the cost and hassle of switching phones or carriers….
Survey finds strong mobile coupon demand in UK
In a recent survey carried out by Deloitte, almost a fifth of UK consumers admitted to having already redeemed a coupon directly from their mobile device.
Digital coupons represent the fastest growing segment of the coupon industry, and accounted for 10% of all coupons redeemed in 2010, up from 1% in 2006. The market for online coupons is estimated at $5 billion in 2011, with mobile accounting for just 15% of the overall digital market. However, according to a study from technology research firm, ARCchart, mobile's share of the digital coupon market is expected to steadily grow over the coming years, generating revenues of $9 billion by 2016.….
PWC: Spending on UK mobile advertising jumps in 2011
Companies spent 203 million pounds ($323 million) advertising on mobile phones in Britain in 2011, in a bid to reach consumers spending an increasing amount of time looking at their devices, new data showed.
The Internet Advertising Bureau and PwC said advertising on mobile phones jumped 157 percent, as an increasing number of Britons used phones to access entertainment, social networks and the internet.
Much of that demand for entertainment and information via the mobile phone has been driven by the adoption of larger-screen smartphones, such as Apple's iPhone, and the many apps offering services and games….
E-Commerce, M-commerce growing rapidly in Italy, despite economic crisis
After years of lagging behind thriving e-retail economies in Western Europe, Italy’s online commerce is going full steam ahead, according to leading industry associations and commentators.
Italian e-commerce consortium Netcomm says online retail resisted Italy’s economic sluggishness in 2011, to record a 20% hike in online retail and a 210% growth in mobile commerce.…