CorFire Market Watch, 02-10-2012
Week ending February 10, 2012
Google Wallet support expands to AT&T’s Galaxy Nexus
AT&T subscribers with Android-powered Galaxy Nexus smartphones can now leverage the Google Wallet tap-and-pay application following an Android Market device compatibility update issued earlier this week.…
Report: In-store mobile commerce is growing
More than half of adult cell phone owners used their cell phones to help them with purchasing decisions while shopping in stores during the 2011 holiday season. According to research conducted by the Pew Internet & American Life Project, during a 30-day period before and after Christmas: 38% of cell owners phoned friends to get advice about a purchase they were considering, 24% of cell owners looked up reviews of a product online via phones, and 25% of adult cell owners used their phones to compare the online prices of products they were considering buying in a retail store…
Study: Mobile apps, QR codes and ads are top priority in marketing budgets
57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year.
Based on discussions with 500 companies and agencies, more than two-thirds (68%) are increasing their digital budgets for 2012, compared to 45% of companies increasing overall marketing budgets but only 16% saying the same for 'traditional' marketing budgets.…
Groupon set to launch geo-located deals in Germany
Earlier this month in Germany, Groupon and Deutsche Telekom announced that they would be working together to bring new bargains for mobile phone users. While both companies are reluctant to offer up details for now, other German startups may point towards mobile commerce yet to come.
Since September 2011, one Berlin startup, Dealomio, currently offers a smartphone app for use in five German cities, including Cologne and Hannover....
HID reports results of NFC pilot at Arizona State University
HID Global's NFC pilot at Arizona State University, the first public trial of NFC mobile keys to take place on a college campus, has now been completed. All the parties involved in the project, including Arizona State, phone provider RIM, carrier Verizon Wireless and HID Global are reporting positive results from the trial.
"The initial feedback we received mid-way through the pilot in September was confirmed through its completion, cementing our vision of a future where virtual identities can be created for each registering student and then delivered to them via a mobile application," says Arizona State's Laura Ploughe….
Report: NFC market to pass $10 billion by 2016
MarketsandMarkets has published a new report predicting that the NFC market will reach over $10 billion by 2016 at a compound annual growth rate (CAGR) of 38% from 2011 to 2016….