CorFire Market Watch, 02-03-2012
Week ending February 3, 2012
MasterCard starts pilot of mobile payment app
The credit card company is rolling out the first trial of its QkR mobile application, a mobile payment app that allows people to interact and initiate payments via QR codes, NFC tags and other technologies.
MasterCard is working with Australian cinema chain Hoyts and Commonwealth Bank on the first pilot of its QkR app. Visitors to high-end Hoyts movie theaters will now be greeted by QR codes and NFC tags on their seat armrest. Using the QkR app, available on both iPhone and Android, they can scan the QR code, manually enter in the code or tap their NFC-enabled phone on the NFC tag, which pulls up a menu of food items. Users can then pay with a preloaded credit or debit card and their food will be delivered right to their seat.…
Parking Management firm Impark partners with Visa on mobile payments
Visa Canada and Imperial Parking Canada Corporation (Impark) today announced they are partnering to bring Visa payWave contactless payments to 72 of its attended parking facilities across Canada. As of January 2012, drivers at participating parking lots will be able to simply "wave and go", when purchasing parking at a payWave enabled Impark parking lot.
In addition to Visa payWave, Canadian Impark customers managing their accounts online, now have the option to pay their fees and balances using Visa Debit. Visa Debit allows customers to safely and conveniently pay for items directly from their bank account when transacting online, via telephone or by mail order.…
Tech firm SITA to test NFC at airports
SITA has demonstrated a proof-of-concept that shows how smartphones equipped with NFC (Near Field Communications) can be used by passengers to check in and board airplanes. It now hopes to test the technology this summer, a spokesman said on Tuesday. SITA, which is based in Geneva, develops IT solutions for airlines and airports. The company's concept stores the secure element on the SIM card and shows how passengers' journeys through airports can become much smoother as they use their NFC-enabled phones to simply "tap and check-in" or "tap and board" their flights, according to SITA.…
Report: US mobile ad spending to reach $2.61B in 2012
US mobile ad spending will grow 80 percent to $2.61 billion, according to eMarketer. The market is being driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks.
eMarketer estimates mobile advertising spending in the US reached $1.45 billion in 2011, up 89 percent from $769.6 million in 2010….
Paris commuters to get travel passes that are NFC-compatible
The latest generation of Passe Navigo, the travel pass used by six million commuters in the greater Paris region, will allow users to top up their cards from their NFC mobile phones and pave the way for the use of NFC phones as transportation tickets.….
Swedish hotel chain adopts NFC solution
OpenWays has announced the launch of its “Mobile Key Dual with Pure NFC” hotel check-in and room access solution at Nordic Choice Hotels in Stockholm, Sweden. The solution enables hotel guests to use their mobile phones to check in remotely to their hotel and open the the door to their room via NFC. The solution also enables hotels to add NFC features while still being fully carrier and lock provider independent.