CorFire Market Watch, 01-27-2012
Week ending January 27, 2012
Study: Mobile traffic 13% of web traffic
Traffic stemming from mobile devices to a dozen web sites in various industries, including retail, accounted for 13% of total web traffic in the fourth quarter of 2011, up from 6% in Q4 2010, finds a study by marketing and public relations firm Walker Sands Communications. “When we began this study in Q3 2010, traffic originating from mobile devices accounted for a relatively modest portion—4%—of total web traffic,” says John Fairley, director of digital services at Walker Sands.….
Philadelphia Public Transit to accept contactless, mobile fare payments
The Southeastern Pennsylvania Transportation Authority is working with a unit of Xerox Corp. to add contactless payment acceptance at public-transit turnstiles. Xerox's Affiliated Computer Services Inc. said Tuesday that the $122.2 million deal will enable commuters to pay with credit and debit cards as well as, eventually, their smartphones. The deployment will take three years....
Study: Mobile payments, mobile advertising firms attract top VC dollars in 2011
Despite global economic woes, the venture capital world remains enamored with the wireless industry. In other words, it's a good time to be a startup in the mobile industry, particularly if you building a mobile app or creating a mobile payment solution.
In fact, 2011 was one of the bigger years for venture capital investment in wireless, with investments topping more than $6.3 billion, up from $4.5 billion in 2010 and $2.1 billion in 2009, according to research firm Rutberg & Company, which recently released its 2011 review of venture capital in the mobile industry.…
Mercedes-Benz Financial Services receives over $50M in payments via mobile channels
Since introducing its iPhone app giving customers the convenience to make payments anytime, anywhere just over two years ago, Mercedes-Benz Financial Services (MBFS) has received over $50 million in payments via mobile channels -- and the number is growing.
In October 2009, Mercedes-Benz Financial Services became the first captive auto finance company to introduce an app for customers with iPhones to enable them to make monthly payments.
That innovation was quickly followed in early 2010 with the launch of a mobile version of mbfs.com, accessible from all smart phone devices and capable of accepting monthly payments on loans and leases. In 2011, the first full year that both mobile channels were available, the company received $38 million in payments.…