Monday, January 09, 2012

CorFire Market Watch, 01-13-2012

Week ending January 13, 2012

 

Research: Mobile coupon redemption rates to reach 8%

According to a new report from Juniper Research, the global redemption rate of mobile coupons will average at over 8% by 2016, representing an eightfold increase over the best paper coupons campaigns. The key to this growth lies in the North American and Western European markets where users are now beginning to follow the same growth path as the Far East & China. As a result, there will be over 600 million regular mobile coupon users worldwide by 2016.…

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ABI Research report suggests NFC technology will have a significant impact on retail marketing

ABI Research, a market research firm, has released a new report concerning the status of NFC technology, noting its growth in certain markets. According to the report, the technology may not see the most success in commerce. Instead, NFC may have the most profound impact on mobile retail marketing. For marketers, the technology has yet to show any real attraction when compared to QR codes...

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Wal-Mart buys iPhone app agency to improve mobile commerce

WalmartLabs, the retail giant’s eight month-old social and mobile product incubator, has acquired Small Society to help improve customers’ mobile experiences, the group announced Wednesday. Terms of the deal were not disclosed.  Small Society is behind several recognizable customer-centric applications for iPhone for brands such as Starbucks, Zipcar and Whole Foods.  “We believe that mobile can have an impact on every part of the shopping experience for Walmart customers, whether in-store or online,” WalmartLabs head Anand Rajaraman explained in a blog post detailing the reasons behind the acquisition. “We’re very excited to have such talented new team members to help us make that impact.”…

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Leading parking management firm launches mobile coupons in New York

Central Parking System, Inc. today announced an enhancement to its new proprietary "parking app" that will allow customers in its New York market to download coupons directly to their iPhone, iPad, or iPod Touch device. The app is available at the Apple App Store, or via download at the Company's website.  It is free and includes information on parking for New York, as well as over 50 cities across the United States.

With this new enhancement, customers will be able to directly download the mobile coupons and then redeem them at participating Central locations throughout the New York area simply by showing the parking attendant their device. The mobile coupons offer discounts of up to 50% on parking at over 120 New York area Central Parking locations. For those customers who prefer to print coupons, the app also offers the option to email a coupon and then print it for redemption at participating locations..…

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Google acquires NFC patents from IBM

Google has acquired 188 patents and 29 patents pending from IBM, some of which concern NFC technology, reports ZDNet.  Adding to the 2,053 IBM patents already turned over to Google in the past year, these new patents cover databases, mobile phones, server infrastructure, wireless telephone systems, NFC and other patents that may relate to Google’s Android mobile operating system.…

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Revosys looks to bring NFC payments to taxi cabs

Boston-based Revosys has announced that it will implement NFC payment processing in its upcoming “Interactive V5 In-Taxi” advertising system.  According to Revosys, the upgraded Interactive V5 will allow passengers to pay for fares with NFC-enabled mobile phones, contactless credit and debit cards, and traditional magnetic stripe cards....

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Starbucks launches mobile payment app in UK

Starbucks announced recently that a new app is available for iPhone users in the UK that enables them to pay for their drinks and pastries via their mobile, and also includes additional features.  The service becomes available in 600 UK stores a year after the US release.  Ian Cranna, Vice-President of Marketing for Starbucks UK explained the interest for this new service available in UK: "Customers are looking for extra value. This scheme allows us to be more personal, rewarding the most frequent customers with extra benefits".…

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