CorFire Market Watch, 01-06-2012
Week ending January 6, 2012
Google conducts case study of Liberty University online
Liberty University is being noted by Google for its success in marketing the university’s programs to prospective students via their mobile devices. More and more prospective students are utilizing their mobile devices to explore their options to further, or pursue for the first time, their education online. As noted by Google in their Mobile Ads Blog, Liberty’s method of online marketing is effectively leveraging this trend, which is, according to Google’s own search data, an increasing one.…
Report: New iPhone 4S owners cause surge in mobile app downloads
Fiksu, Inc. (www.fiksu.com), the industry's first mobile app user acquisition platform spanning the entire mobile ecosystem, reported that the swell of new iPhone 4S users, combined with iOS 5 app updates, generated escalated app discovery activity and peak download volumes for the top 200 apps. The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) continued its upward trajectory initiated during October when the iPhone 4S launched. The Index peaked at 5.65 million downloads per day in November; a 15 percent increase over October's previous record high of 4.91 million daily downloads. By comparison, app download volumes in November 2010 were 83 percent lower, illustrating the enormous demand for and growth of mobile apps in just twelve months.…
M-commerce competition between drugstores intensifies as CVS expands shopping options
CVS Pharmacy and Walgreens are going head-to-head to steer more traffic to their mobile businesses, and it's doing wonders for your wallet. CVS recently launched a full range of shopping options for users of its mobile site m.cvs.com. In addition to offering its entire catalog of 25,000-plus products for purchase, you can redeem coupons and discounts and purchase photo prints from your phone as well. Walgreens launched a similar service on its app in November, offering new coupons that could be scanned directly from smartphones.